A fascinating article by the Financial Times on how the rise of digital, in its quest to bring new efficiencies through targeting, has ignored or perhaps even eliminated what makes advertising work in the first place.
Dan Walmsley's random thoughts
Dan Walmsley's random thoughts
A fascinating article by the Financial Times on how the rise of digital, in its quest to bring new efficiencies through targeting, has ignored or perhaps even eliminated what makes advertising work in the first place.